Cervena Stars at Rising Stars

ATLANTA, GA, OCTOBER 10, 2007

The showcase event of the Star Chefs Rising Stars Revue program was held at Trois restaurant, and hosted by Chef Jeremy Lieb.  The evening’s theme was to provide recognition to up-and-coming highly-talented local chefs and sommeliers, who are expected to be the high profile culinary talents of the future. The Awards Dinner is a private and prestigious event for the Atlanta chef and sommelier honorees, and national event sponsors. 

The menu prepared by Chef Lieb included a main course of Bread-Crusted Cervena Venison Loin, Dairole Potato, and Fresh Mostarda.

Star Chefs puts on a wave of related events in each Rising Star market, including:

• A panel discussion at a local culinary school on the topic “How to Make It To the Top” featuring the honorees,
• The Honorees Awards Dinner
• A “Rising Star Revue” dine-around event, open to the public, featuring all the Honorees
• A trade-only Afterparty

In each Rising Star market, Cervena is represented by a local distributor who is invited to attend all phases of the Rising Star local program.  This allows chefs and interested attendees to talk in person to a Cervena representative.  The distributor has a opportunity to network with the premier chefs in each city, and promote their Cervena brand.

Kevin Rathbun, Chef/Owner of Rathbun’s, Krog Bar, and Rathbun’s Steak, received a Restauranteur Award.  This acknowledged his success at launching the three restaurants in three years.   While Kevin was an Atlanta Rising Star, he also participated in the Cervena Chef Network program and visited New Zealand for first-hand education on the deer farming industry.

Star Chefs does an excellent job of publicizing the program, the chefs, and the sponsors.  Their communication results include local newspaper and magazine coverage, television, and web editorials.