Cervena Natural Tender Venison
From the fresh, open farmlands of New Zealand comes a meat so tender, so delicious, that we gave it its own name. It's called Cervena® natural tender venison.
About the Name
The name Cervena reaches back to historical origins, combining cervidae, the Latin word for deer, with venison.
Criteria to Become Cervena Venison
In order to qualify as Cervena Natural Tender Venison, the farmed animals must meet specific criteria:
Þ the deer must be able to roam and graze freely in natural conditions on the pastures of the farm
Þ no growth hormones or steroids are administered to the animals
Þ the deer are fed only on grass and can be supplemented during the colder months with only natural feed like hay and silage
Raising a new kind of venison, Cervena Venison
Chef Ed Brown, The Sea Grill, NYC