Cervena Natural Tender Venison

From the fresh, open farmlands of New Zealand comes a meat so tender, so delicious, that we gave it its own name. It's called Cervena® natural tender venison.

What is Cervena?

Cervena is premium farmed venison from New Zealand.  Cervena is distinguished from all other venison by the trademarked assurance that the meat has been naturally raised and processed in licensed Cervena plants according to internationally recognized quality standards. 

About the Name

The name Cervena reaches back to historical origins, combining cervidae, the Latin word for deer, with venison. 

 

Criteria to Become Cervena Venison

In order to qualify as Cervena Natural Tender Venison, the farmed animals must meet specific criteria:

 

• Three years and under.
• Naturally raised:

Þ    the deer must be able to roam and graze freely in natural conditions on the pastures of the farm

Þ    no growth hormones or steroids are administered to the animals

Þ    the deer are fed only on grass and can be supplemented during the colder months with only natural feed like hay and silage

• Transported and processed according to strict quality-assured standards of the Cervena brand; licensed processing plants are audited bi-annually by an independent agency

Chef Ed Brown, The Sea Grill, NYC