To qualify as Cervena® natural tender venison, the animal must be three years of age or under, and raised naturally without hormones or steriods on the fresh open pastures of New Zealand. Cervena® venison must be processed according to internationally recognized quality standards. This processing is independently audited to industry agreed standards. Combined quality and marketing criteria mean Cervena® venison delivers consistently high quality product.
How Animals Are Raised
NZ Accreditation Programs
Transport - 98% of transport companies that move animals from the farms are accredited to the Deer Quality Assurance program. Drivers are trained and are responsible for the safety and welfare of the deer, and ensure that all required health documentation is available.
Processing Plants - All Cervena® processing plants are audited to industry agreed standards to ensure consistent presentation of quality products. These standards were developed by the deer industry and include all parts of plant operations to achieve food safety and optimum product quality. Plants are audited regularly.
Results of Cervena's QA Program
Cervena® Natural Tender Venison is:
Freshly chilled Cervena is packaged in gold striped packaging.
Frozen Cervena in silver striped packaging.
Licensed Cervena companies add their own Brand logos and information to standardized packages.
Freshly chilled Cervena® venison has a shelf life of up to 14 weeks unopened in the refrigerator when held at constant temperatures between 29.5°-31° F (-1.0°±0.5° C) or up to two weeks in most home refrigerators at 39° F (4° C). It keeps in the freezer for up to two years at 0°F (-18° C) or below.
For best storage results and good hygiene, keep the Cervena® at a constant temperature between the specified ranges. Thaw frozen product in a refrigerator to ensure good food safety.