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To qualify as Cervena, the animals must be 3 years and under, have access to pasture all year round, and come from farms which are compliant with the industry quality assurance standards. To ensure consistency and quality, Cervena must be processed to industry-agreed standards.

The name Cervena combines traditional venison terms with current usage. ‘Cer’ comes from Cervidae, the Latinword for deer. ‘Ven’ from Venison takes its name from the Latin origins for ‘hunting’, but over time has evolved to mean deer meat in general. The ‘a’ stands for A grade or premium quality. (cer) vidae + (ven)ison + a = cervena [pronounced sir-venn-ah]

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To qualify as Cervena, the animals must be 3 years and under, have access to pasture all year round, and come from farms which are compliant with the industry quality assurance standards. To ensure consistency and quality, Cervena must be processed to industry-agreed standards.

The name Cervena combines traditional venison terms with current usage. ‘Cer’ comes from Cervidae, the Latinword for deer. ‘Ven’ from Venison takes its name from the Latin origins for ‘hunting’, but over time has evolved to mean deer meat in general. The ‘a’ stands for A grade or premium quality. (cer) vidae + (ven)ison + a = cervena [pronounced sir-venn-ah]

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